Guy Kawasaki, of former Apple fame and currently a VC person, who is very famous, raised a website called Truemors. This site get people to post and discuss rumors about everything. But that’s not important.
The important stuff is how he did it. And how much it cost – 12K$. With all the difference of what we do in our company, it’s still amazing of what you can do with a small sum. It helps if you are famous also.
With technology and skills today it takes a lot less than what you needed before. Just need to have a great idea.
I recommend Guy’s blog for entrepreneurs and wanna-be-s. It’s very interesting how e-business is done today.