Blog

What’s your story?

Kent Beck is running an interesting experiment. He’s asking start ups to step up and take a chance, put their creation stories on their site, and to test it against their usual homepage. The idea behind this is that a compelling story makes visitors into customers. People make the tie between the product or service,

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Invisible Audience

in Knetlik I presented over Skype, without seeing the audience. It was weird. But it didn’t start there. The preparation of the presentation took that into account as well. If you’re my audience, and you don’t see me, and all you’ve got to look at is a screen (and of course listen to my captivating

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